Opentrack: Affordable Integrations with Third-Party Vendors

Are you vacationing this summer? No matter where you go, there are some essential items you need to take with you. As a dealer, one of those essential items is a phone to stay connected to your business. Unfortunately, your phone battery isn't going to last the entire trip, so be sure to bring a phone charger. Pretty simple, right? Not if you're in a foreign country. You need one more essential item -- an adapter. Trouble is there are around 7 different types of adapters worldwide. Wouldn't it be great if you had a universal adapter, one that worked in any country with any power set up? That way you'd never be without your personal data.

The same goes for your dealership. It's difficult to do business in a digital world when you can only use one adapter for all the various data integration points.

Choose Your Third-Party Vendors

Fact is, every dealership has unique business needs. So every dealership needs to be able to integrate with third-party vendors of their choice. Trevor Gile, Operating Partner at Motorcars Cleveland, accommodates his unique dealership needs by creating applications that integrate with their DMS. Gile's team at Motorcars Cleveland produced an application in-house that allows scanners to relay customers' license plate numbers to the DMS so their service team can pull up the account and greet every returning customer by name.

"[Opentrack] lets us be flexible with the way we want to do business. Everything runs through the system so we always have a customer's history at our fingertips which really helps with the experience." -Trevor Gile, Operating Partner at Motorcars Cleveland

"[Opentrack] lets us be flexible with the way we want to do business. Everything runs through the system so we always have a customer's history at our fingertips which really helps with the experience." -Trevor Gile, Operating Partner at Motorcars Cleveland

Imagine what you could do for your dealership if you could integrate with third-party vendors of your choice.

Exchanging and Extracting Real-Time Data

Being able to access and share your data in real-time is a must.

"Real-time data allows us to react immediately," Deen Collins, Operating Partner at Gerald Nissan, said. "Without that type of data you're guessing, you're second guessing what you're doing. You're not making the right decisions. You don't have the right information to make the correct decision."

Having the ability to access and securely share your real-time data allows not only you, but also your third-party vendors, to see what is happening with your dealership at that moment. As Collins said, this type of integration helps you make the right decisions that will drive your business forward.


Click here to hear direct dealer experiences with the Dealertrack DMS Opentrack platform, and how it can help you affordably access and share your real-time data with third-party vendors of your choice.