Of all the interesting stories and thoughtful insights we read about regarding the online changes taking place in the auto retail space, perhaps the most compelling is the shift in digital advertising toward local dealerships. It’s a perfect example, in fact, of how dealerships are driving shoppers from online to in-store by using key digital advertising and marketing channels.
Why? Because it reaches car buyers. In fact, an Interactive Advertising Bureau (IAB) report showed that car buyers were far more inclined to be influenced by digital ads compared to other consumers. According to AdWeek, that number is an impressive 71 percent more. Check out the AdWeek post, here. With that kind of response, it's no wonder dealers have been shifting their ad spend to digital. This year is no exception, and as the car buying season gets underway, our experts at Dealer.com have published an excellent reminder of three worthy tips that help optimize ad spend. Click here for “Three Worthy Digital Advertising Tips to Make Spring Even Brighter”.