Capture More Sales from Your Website This Summer

The automotive industry is on pace for record sales this year with new vehicle sales predicted to reach more than 16 million, and this spring, visits to dealership websites are also up dramatically from last year.   

Earlier this month, our colleagues at Dealer.com, a Dealertrack solution, reported on their blog and in an Automotive News story that in April, there was between a 13-14 percent increase in dealership website visits and a 19 percent increase in form submissions on those sites year-over-year.

With this swift uptick of automotive shoppers visiting more dealership websites, we are seeing more and more dealers making investments in uniting and streamlining their online to in-store sales workflow. For many dealers across the country, Digital Retailing website tools are proving to be the answer for transforming their online/in-store sales process, improving customer engagement and overall CSI performance, and increasing lead-to-sales conversions.

As you can see from a study of our Digital Retailing solutions here, automotive retailers are benefiting tremendously from the use of Digital Retailing tools on their website: 

To see how one dealer – New York automotive group Driver’s Village – is closing 26 percent of deals generated using Digital Retailing tools, click here.

In addition to helping drive impressive close rates and generating more finance-ready and trade-in ready deals, Digital Retailing tools will allow your dealership to:

  • Save your shoppers and staff time working deals, and get a detailed look at who your shopper is, what they are looking for and what they can afford before they even hit your showroom.
  •  Help shoppers determine their right fit with the most accurate dealer-controlled monthly lease and loan payments available.
  • Obtain full transparency into your shopper’s trade-ins and give them the option to calculate a dealer-specific trade-in offer without leaving your site.

Implementing dealer-controlled Digital Retailing tools on your website today can help position your dealership well for this summer selling season, and give you a clear competitive advantage in moving past basic website lead generation and onto real-time deal generation.

Ali Mendiola is Senior Manager, Business Development, Digital Retailing for Dealertrack.

 

Ali Mendiola

Ali Mendiola holds the title of Senior Manager, Business Development for Dealertrack’s Digital Retailing Solutions team. The Digital Retailing Solutions team provides consumer facing solutions to dealers, portals and manufacturers, with the goal of improving the online sales process and delivering finance-ready leads to dealers. Ali is responsible for educating Dealertrack’s dealer partners on current and projected automotive shopping habits, as well as technological advancements that will allow dealers to cater to their online consumers. Prior to this, Ali was an employee at General Motors. Ali began her career in the service and parts side of the business, specializing in product accessories. She then transitioned to the digital marketing space accepting the roll of Digital Marketing Specialist for the GM Accessories and Performance Parts team. In this roll, Ali was responsible for all GM Accessories and GM Performance Parts Digital Marketing strategies including media planning, paid search, SEO, website content creation and performance analytics. She also represented the marketing team during the launch of General Motors first eCommerce initiative. Ali then moved to the Cadillac division where she held multiple rolls including Accessories Sales and Marketing Manager and Sales Operations Manager. Her most recent assignment was in the field as a Chevrolet District Sales Manager. In this assignment, Ali consulted with 13 dealerships in the Central Texas area. Her daily responsibilities included working with each dealer to increase sales and customer retention through digital marketing, traditional marketing, the creation and refinement of the in-store selling and follow-up process, as well product knowledge. Ali holds a B.A. in Marketing from The University of Texas at Austin.