Is Your Website a Trade-in Magnet?

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As the adoption of digital retailing increases, website tools to drive consumers farther into your sale and F&I process are also improving. For example, in addition to their original ability to present payments based on realistic lender loan, lease and incentive programs and delivering real-time qualification for financing, these tools can now integrate accurate dealer specific trade-in offers directly into the online deal structure.

This powerful online trade-in functionality presents market specific, dealer-controlled appraisal values for used vehicles through a combination of analytics, dealer-configured settings and vehicle market data. Our studies have shown that more than 54 percent of shoppers would prefer to obtain a trade-in offer online.

This trend, combined with the increasing need of dealerships to find new channels to source used vehicles, offers a compelling solution to help dealers garner higher-quality sales leads as well as incremental trade-in opportunities through their online marketing channels, while offering shoppers the information that they are looking for prior to visiting the showroom.

Click here to learn more about Digital Retailing and how you can attract more trade-in leads from website shoppers when they’re looking to trade-up.