May has been a great month for some truly amazing industry events. The buzz started in Orlando, FL on May 7 – 9 at the 14th Digital Dealer Conference, and the fun continued in Philadelphia, PA on May 14-17 at the Automotive Boot Camp.
The event was a great opportunity for Dealertrack to meet with our partners and clients to discuss the latest in website, digital marketing and digital retailing technology and trends. From SEO-rich websites, to chat and capturing finance-ready leads online, dealers were seeking out the latest solutions to help them more effectively engage with consumers online while improving their lead to sales conversion rates. Check out the picture below of the Dealertrack booth. You can also follow the twitter buzz via #DD14.
Automotive Boot Camp
The event was a great and intimate opportunity for us to discuss some amazing trends in the industry and share online sales and marketing best practices. At the event, Dealertrack had two featured speakers:
Ali Mendiola headed up a workshop titled “From Digital Marketing to Digital Retailing – Digital Retailing Best Practices Proven to Increase Digital Marketing ROI.” Dealers learned about new technology and workflow best practices designed to increase conversion rates and how a dealer can provide consumer information on their websites to better align a consumer with the right vehicle and right finance/lease program.
Keith Platt also headed up a workshop How Technology is making Inventory Management Faster, Smarter and More Profitable.