The longer shoppers stay on your dealership website the more likely they are to submit a lead. Our research reveals digital retailing tools are an effective way to make your website extra sticky. For example, shoppers spend an average of five minutes per session on the Dealertrack Digital Retailing Suite’s monthly payment and offers page. The key is PaymentDriver, our 1st pencil loan/lease monthly payment calculator.
PaymentDriver includes real finance program data, residuals and incentives for VIN-specific new and used vehicles. It can also include reserve and rate markups in the monthly payment, along with the shopper’s down payment amount, term and trade value. PaymentDriver enables shoppers to get comfortable with the online ‘first pencil,’ and nudges them towards online financing. When they visit your dealership, they already have a good understanding of vehicles within their payment range.
A stickier site is only one of the many benefits of adding the Dealertrack Digital Retailing Suite to your dealership website. You can learn more by downloading Dealertrack’s whitepaper Digital Retailing Delivers and by visiting dealertrack.com/digital.