Today’s top dealers are embracing Digital Retailing tools to move their website past basic lead generation into profitable website deal generation centers. Digital Retailing tools are proving to be an invaluable asset on a dealer’s website, helping create a more seamless on-line to in-store sales process. Many dealers who utilize Digital Retailing tools are achieving close rates of up to 26 percent from deals that originated on their dealership websites. Dealertrack’s Ali Mendiola, who will host this informative webinar, has worked with numerous dealers to help optimize a dealership’s digital marketing investment through the use of Dealertrack’s Digital Retailing tools. To register for the webinar, which will be held on Wednesday, December 4, from 2:00 – 3:00 p.m. ET, please click here.