Transforming Automotive Retail
Digital Retailing: Five Questions with Mike Burgiss
Registration and Titling: Five Questions with William Rountree
They are the biggest generational group in U.S. history: 92 million strong. Generally savvy, smart and different, Millennials have grown up in a fast paced world where change is the only constant. As a result, many do not waste time attempting to wade through processes they don't like.
Top dealers consistently attract, retain, and grow their fixed operations business through effective communications with customers and colleagues. That builds lasting, loyal relationships, even when there’s a competitor around every corner.
As car shoppers continue to prioritize online as the first step in their car shopping experience, it’s more important than ever for dealers to leverage digital retailing in their workflow solutions.
When Port City Nissan implemented Dealertrack’s Digital Retailing tools, the dealership saw a 71 percent increase in quality leads -- and have since seen significant results in virtually every key area.