Not using proper digital retailing tools is a bit like leaving a customer standing, unattended, in your showroom. There’s no connection made with a serious car shopper, and that frustrates customers, hurts sales and ruins satisfaction scores.
On April 21, Google will start using mobile-friendly design as a factor in determining website rankings on mobile search engine results pages (SERPs). If your website is mobile-friendly, its ranking might improve.
The FTC today announced Operation Rush Control, an ongoing 32-partner law enforcement sweep against deceptive auto dealer practices, including both civil and criminal actions.To date, 252 cases have been brought in the U.S. and Canada with six new FTC cases, including more than $2.6 million in monetary judgments.
When Port City Nissan implemented Dealertrack’s Digital Retailing tools, the dealership saw a 71 percent increase in quality leads -- and have since seen significant results in virtually every key area.
What does a boat have to do with automotive retail, or the software that helps dealerships buy and sell cars? One thing is the simple fact that the behavior of shopping has changed to include mobile technology and the showroom together.