Save the Date: AIADA and Dealertrack Technologies are hosting a special free webinar on May 19 entitled “Engaging Millennials on How They Want to Buy a Vehicle: Developing a Digital Retailing Strategy.” Space is limited, so be sure to register today. Click here for more.
Dealertrack experts, product managers and thought leaders have been in the media spotlight the past few weeks, talking about topics that range from the subprime market to summer selling trends, F&I products and more.
With the automotive retail world talking about the subprime market, who better than Dealertrack to weigh in with some experience, facts and data? Our Co-President Raj Sundaram recently examined the state of subprime lending in a commentary published by Auto News.
From adding service bays and express lanes to extending hours, many dealerships are investing heavily in fixed operations. However, the impact of that investment to the bottom line could be minimized if your fixed ops employees are unhappy.
As good as inventory technology has become, for almost every dealer the biggest challenge is figuring out how to price cars to stay competitive -- while not giving away your gross in the process. To do so, make sure you have these three must haves.
Not using proper digital retailing tools is a bit like leaving a customer standing, unattended, in your showroom. There’s no connection made with a serious car shopper, and that frustrates customers, hurts sales and ruins satisfaction scores.