Transforming Automotive Retail
They are the biggest generational group in U.S. history: 92 million strong. Generally savvy, smart and different, Millennials have grown up in a fast paced world where change is the only constant. As a result, many do not waste time attempting to wade through processes they don't like.
Top dealers consistently attract, retain, and grow their fixed operations business through effective communications with customers and colleagues. That builds lasting, loyal relationships, even when there’s a competitor around every corner.
As car shoppers continue to prioritize online as the first step in their car shopping experience, it’s more important than ever for dealers to leverage digital retailing in their workflow solutions.
When Port City Nissan implemented Dealertrack’s Digital Retailing tools, the dealership saw a 71 percent increase in quality leads -- and have since seen significant results in virtually every key area.
When it comes to car shoppers, many are actually using a smartphone, or tablet, to visit your site, search inventory and conduct those all-important first purchase steps. In fact, according to traffic on the Dealer.com network, more than 40 percent of visits to dealership websites come from mobile devices.
Your service department is quickly becoming the next great frontier for mobile technology, thanks to innovations like mobile-friendly multipoint inspection tools. Make sure your service bays are delivering a customer experience that helps create happy and loyal customers.