Thanks to digital technology, car shoppers are using more points of research -- including dealer websites -- to get to the source of the most accurate and timely information possible. It's one of the driving forces behind consumer demand for transparency and accessibility.
Are you seeing a lack of talented techs come through your doors? Many dealers are. The industry is buzzing about a shortage that may affect your bottom line for years to come. But while some dealers worry about the shortage, others are proactively taking matters into their own hands.
Dealers who include F&I products on their website make it possible for shoppers to learn about product availability and features before arriving at the dealership. That's a great way to establish dialogue, create trust and actually boost sales of F&I option items.